Selling Your Property in Panama - A practical guide for property owners
A straightforward guide explaining how we market properties, the different listing options available, and what you can expect when selling through RH Realty Panama.
Selling isn't just about putting a property online…
From deciding on the right asking price to negotiating offers and guiding the sale through to closing, we're here to help every step of the way.
We start with honest pricing advice based on current market conditions, then create professional listings with quality photography and property descriptions in both English and Spanish. Your property is promoted through our website, social media channels and leading national property portals, with the option of additional international exposure through the ACOBIR MLS.
When enquiries start coming in, we arrange viewings, answer buyers' questions, and qualify prospective buyers, negotiate on your behalf and keep you informed throughout the process.
And once you receive your offer, If required, our legal team can prepare the Promise to Buy/Sell agreement for your attorney to review, helping make the transaction as straightforward as possible.
Perhaps most importantly, we're always available to chat. Selling a property can take time, and knowing someone is there to answer your questions or provide an update can make all the difference.
What we offer...
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Quality photography and video tours for international buyers
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Honest pricing advice
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Property descriptions in English and Spanish
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Website and social media marketing
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Listing on leading national property portals
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Negotiation and offer management
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Legal support
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Clear communication throughout the process
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Our commission is 5%, and there are absolutely NO upfront fees for listing your property with us.
Listing and marketing your property
Panama has two standard marketing arrangements, and they work quite differently. Both carry the same 5% commission. Understanding what you're actually choosing between matters before you sign anything.
The standard Non-Exclusive Listing
Perfect for owners who prefer flexibility.
You remain free to market the property yourself or work with other agencies and brokers. Non-exclusive listings have long been the preferred way to market real estate in Panama. Just take a quick look through some of the local classified platforms such as encuentra24 and compreoalquile and you’ll often see the same properties listed multiple times, with different brokers and even different prices. This can be confusing for buyers. If you decide to list non-exclusively, at the very least make sure everyone is advertising the same asking price.
We market the property through:
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RH Realty Panama website
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Social media
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National property portals
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Our database of local and international buyers
If another agency brings the buyer, that's perfectly fine. You only pay us if we introduce the buyer and the property is sold.
Exclusive Listing + MLS
That international exposure is particularly valuable for homes likely to appeal to foreign buyers, such as luxury homes, investment properties and relocation properties
As the name suggests, an Exclusive Listing gives one brokerage the exclusive right to market your property. In our opinion, this only really makes sense if that brokerage is licensed and affiliated with ACOBIR (Asociación Panameña de Corredores y Promotores de Bienes Raíces), giving them access to Panama's professional MLS network.
We continue to market your property through our own website, social media channels, buyer database and national property portals. In addition, your property is uploaded to the ACOBIR MLS, where it becomes available to hundreds of licensed brokers across Panama and is syndicated to major international property websites including Realtor.com International, Properstar, JamesEdition and RealEstate.com.au International, as well as the public ACOBIR MLS website.
Rather than relying on one agent to find a buyer, you're effectively allowing the entire MLS network to help market your property.
FAQs
Negotiating offers
Finding a buyer is only half the process.
Once an offer arrives we help negotiate:
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purchase price
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deposit
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closing dates
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owner financing (where appropriate)
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inclusions
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other contractual terms
The objective isn't simply to get an offer. It's to get the right offer.
Legal assistance
When a buyer and seller reach an agreement, we can work with our legal team to prepare a professionally drafted Promise to Buy/Sell agreement. Your own lawyer simply reviews the document and makes any changes they feel are necessary.
This often speeds up the process and keeps legal costs down for both parties.
Communication
Selling a property can take time. One thing sellers consistently tell us they appreciate is knowing what's happening. We keep you updated, answer questions promptly and remain available throughout the process.
If there isn't any news, we'll tell you that too.
Our advice
There isn't one listing option that's right for everyone.
Some properties sell perfectly well through a non-exclusive listing marketed locally. Others, particularly those aimed at foreign buyers, benefit enormously from the additional exposure that MLS provides.
If you're unsure which approach is best, we're happy to discuss your property without obligation and explain the different options. You can always start with a non-exclusive listing and move to MLS later if it makes sense.